TikTok is a short video sharing platform formerly known as Musical.ly. This social media platform is widely used to upload entertaining creative content such as participating in viral challenges, dancing, singing, lip-syncing songs, acting, makeup tutorials, and many other creations.
The average TikTok user uses the app for 52 minutes per day. Today, the app with 800 million active users is one of the biggest sources of viral videos and memes on the internet.
Yes, the high interest and the fast distribution of content from TikTok to all social media platforms is the main attraction in the world of online marketing.
Is your online business a good fit for increasing sales on TikTok? Come on, look at the following strategy!
Should Your Business Have a TikTok Account?
Before deciding to create a TikTok business account, first find out about the TikTok application media itself. Even though TikTok has hundreds of millions of active users worldwide and is guaranteed to increase brand awareness, you need to know the characteristics and behavior of its users.
Information about what a user's character and age range are like will help you determine whether your product or service is suitable for marketing on TikTok. Until now, TikTok was dominated by users aged 16-24 years.
So, do your online business products or services have a marketing target in that age range? If so, you can begin to determine the strategy carefully.
However, if you are reaching a wider audience, you can increase your sales with TikTok. Many brands have started advertising on TikTok and have managed to grab the attention of their consumers.
9 Strategies to Increase Online Business Sales on TikTok
1. Use appropriate hashtags
This is the first way to increase online business sales on TikTok. TikTok's video content relies on hashtags for catalog and search by title. Through the Discover menu, videos will be sorted according to trending hashtags. Using these hashtags will help you broaden the spread of your business marketing content.
With a wide distribution, the higher the possibility of increasing the number of followers. Through hashtags, you can also see and determine your competitors. However, you need to avoid hashtags that are too general and popular. Using popular hashtags will get your content buried.
It's better to use specific and not too popular hashtags so that your business content gets the spotlight. Choose only relevant hashtags, don't use too many hashtags like on Instagram. Then, add the hashtag #fyp so that it appears on the user's front page.
2. Follow trends on TikTok and create fun content
Always keep track of what trends are being tried by users. However, like other internet trends, TikTok hashtag trends are also changing rapidly.
Therefore, you must stay updated with all the changes. Use every existing content as inspiration to make something creative and relevant to the trend. Adapt the characteristics of your online business in each of its content, don't just imitate.
Make a version or even a new trend that is distinctive and unique from your online business brand. Interesting content will automatically attract many new potential customers who come and click the follow button on your online business account.
3. Collaboration with TikTok influencers
Building good relationships with influencers who have an audience that matches your target market is another way to increase online business sales on TikTok. But don't forget to continue to build a reputation with quality content. Invite influencers to share and review your business products or services.
Before choosing an influencer, you need to analyze the audience of the influencer. This is done to ensure whether this influencer audience matches your product marketing target.
It would be even better if the influencers of your choice are people who have been using your product for a long time. After that, give them clear content pointers, also give influencers freedom in how to package content creations to suit the tastes of their followers. Users are more interested in originality, although the quality is not good, the reviews are more reliable.
4. Create a hashtag challenge
Hashtags are a favorite feature of TikTok. The use of hashtags is very popularly used to spread content according to topics, themes, and user interests. Creating a hashtag challenge is an effective way to increase engagement and brand awareness for your online business. Make hashtags catchy, easy to remember, and relevant to your brand.
Pour out your creativity and create fun challenges that are easy for TikTok users to follow. TikTok users are very enthusiastic about taking part in exciting challenges and uploading their creations. In addition to product reviews, you can also invite influencers to take part in the challenge you created so that their followers are also interested in taking part in the challenge.
5. Post comments and invite viewers to comment on your posts
The presence and activity of your TikTok account will help keep your account alive and easily searchable by your target marketers. TikTok media supports what is called frequent user engagement.
The more interactions that take place, the better for your online business account and brand image. One way is to post comments.
Build a conversation in the comments with your potential customers. TikTok sorts comments by number of likes. Therefore, think carefully about your comments so that the conversation remains interesting and meaningful.
You can also post comments on consumer videos discussing your product. Make comments that are sincere, interesting, and in accordance with your online business brand persona.
6. Post videos often
In addition to frequently interacting with followers, you can also increase sales of your online business on TikTok by posting frequently. TikTok rewards accounts that frequently create content on their accounts. The more posts on a variety of topics and hashtags, the wider your content will spread.
Prepare at least two pieces of content every day. To make content creation easier and more controlled, before posting you can make an editorial content plan as detailed as possible and according to the intensity of the posts you want.
7. Use the available video effects
With millions of users in it, TikTok users need high creativity to display their content well. Likewise with your online business account.
To blend in with other TikTok users, create content that takes advantage of TikTok's effects. You can click the Effects tab and check the various categories such as trending, new, interactive, editing, beauty, funny, world, animal, and so on.
TikTok also has a green screen effect which is quite popularly used in various viral posts. Get creative with the effects that are on TikTok, who knows you can create new trends that are easy for users to follow.
8. Make interesting videos with clear descriptions
Like Instagram, TikTok has a maximum video length limit of 1 minute. You need to make good use of this limited duration, don't just post video ads. Convey certain values in each content to attract and interest your target marketing.
For example, how to maximize the use of your product, information about creations that users can try, the benefits of using the product, and so on. Also make video descriptions that are clear and in accordance with SEO rules.
Use important and relevant keywords in concise, good, and correct sentences. This is done so that the content and products that you are marketing can be found easily.
You can also repost videos from your business account on other social media. Adjust the duration and make sure your content fits the audience on TikTok.
9. Place an ad
Here is another strategy that can be done to increase online business sales on TikTok. TikTok also has a formal advertising system. So, you can place ads easily.
Some of the types of ads that TikTok provides include Pre-roll ads or video ads that appear after opening the application, In-feed ads that appear in the middle of the account feed, Promoted hashtag challenges or promotional videos for certain hashtags, and Branded effects that provide filters that can display certain brand information.
With these various advertising features, you can be creative according to existing trends and facilities. Create an ad that not only grabs the viewer's attention, but also builds the audience's desire to try your product or service.
Having the right strategy is one of the most important things in running a business. Likewise with increasing online business sales through TikTok. Everything you need to consider and adjust it to the target market for maximum results.
