In recent years TikTok has enlivened social media users. The TikTok platform is popular among millennials and z generations. The public finds a different way of interacting digitally from this one platform.
You can instantly go viral even if you only have a few followers. TikTok is the best place to stand out. Users are required to make short videos as creative as possible. Currently there are even approximately 600 million users spread all over the world.
Interestingly, this platform is compatible with smartphones based on Android and iOS. ByteDance is a Chinese company that releases TikTok. They collaborated on two previously existing applications, namely Musically and Douyin.
It can be said that this is the first time that China has produced social media that can be accepted on an international scale. Online business activists should not miss taking the opportunity. Users can take advantage of trending hashtags and challenges. Through this article, you can use complete information on doing business through TikTok.
TikTok Newest Business Marketing Precise Platform
Around 2018-2019 TikTok made good news for online businesses. They stated that the company officially released TikTok For Business. This means that officially TikTok provides an opportunity for the platform to become a digital marketing platform.
It's no secret that creativity is the key to online marketing success. Business actors have the freedom to express their creativity according to the business concept. Whatever your business category, you have the opportunity to be found by more people.
Through a TikTok business account, you can build your own brand image. The method, of course, relates to creating organic content. Including utilizing all the business tools of the platform. Seeing the high number of public enthusiasm for this one social media. This is an opportunity to showcase your business to more people.
Here you can easily find the ideal target market. 99% of the audience are interactive users so that communication is often created. So far, more than 1000 world brands such as Adidas, Channel, Dior, and many others. Decided to market products to the younger generation using a TikTok business account.
You will never run out of ideas to create content, because content creators around the world are very active in making trends. Even creating a trend for your own product is not impossible. Accounts that actively post content directly increase the percentage of two-way interactions.
The advantages of having a TikTok business account are numerous. Some of them are users can see accurate data of content performance time matrix. Meaning you can find out how effective a piece of content is. Account owners also find it easier to identify the ideal market segmentation. Because TikTok helps users identify their followers, including understanding their interests. Through a business account, you can add website link and contact information for free.
Get to know the TikTok Business Algorithm for Your Business
For those of you who are determined to use TikTok in business. So focus on the secrets of making the video content viral. Creating a product video is not enough just to add effects or backsongs. You must be able to attract the attention of the audience, so that they are willing to comment, share and like.
The more interaction with the audience, the higher your chances of promoting your business. Until now, TikTok has a higher engagement rate than Facebook and IG. Of course, a golden opportunity to increase brand awareness optimally. As usual in developing a digital business, you must understand the applicable algorithms.
TikTok algorithms affect whether or not your content goes viral. Algorithms are rules that business account users need to follow. Because it helps you manage important business-related information. Starting from recording user activity and search history. Usually based on the content keywords used.
Using a business account has a greater chance of being on someone else's for you page. Even though the videos on the front page don't always go viral. But there is a lot of potential for people to watch your videos. Make sure that video content is always creative and increases brand awareness.
Optimization work is also still required when marketing products on TikTok. The platform is quite effective at adjusting the interests of all its users. Directly shape the personalization on the user's FYP homepage. Several factors affect the video appearing in the FYP menu, namely:
Interaction
User interactions with a brand or business account will be recorded in the TikTok system. Starting from what video categories the audience likes. Then the type of content that users often share. Types of accounts followed and comments on some content. Specifying the platform will recommend the video type as in the FYP menu.
Video Type
The video type determines its position in the FYP menu. That's why it's important to add trending captions and hashtags. Such additions help the platform detect information about a video. So the system will display your video according to the user's interest.
Content Quality
Quality content is the first recommendation for TikTok to display it on the front page. Videos must provide additional knowledge to the audience. Convey information to followers in a fun way. Users have a tendency to like the latest unique information.
How to Create a Business TikTok Account
Creating a business TikTok account is very easy. In theory it looks the same as creating a regular TikTok account. But I understand if you still need new account creation information. You can get this application from the App Store and Play Store. Just type the platform name in the app search field.
Download App
Pay attention to the type of smartphone you are using at that time. It is recommended that there is sufficient space for content storage. You can upgrade the amount of storage memory. Even though mobile phones released in 2019 and above definitely have quite a lot of storage space.
TikTok instantly displays a selection of videos you might like. You can skip this stage by pressing next. You can also skip exploring the available videos by pressing start watching. Automatically videos made by other accounts will appear in the FYP menu.
If you have not previously registered as a user. Then you need to click on the List available in the menu column. Press the me button in the lower right corner. Then the option to sign up will appear.
There are several new registration options for the TikTok platform. Like adding a cell phone number or email. Using your facebook or google account. Choosing social media auto-connects with TikTok. So that content posts from TikTok will appear on the front page of integrated social media.
Free Business TikTok Account Registration
Interesting for users to know, every new TikTok business account creation is free of any cost. The options for new users are in the top right corner of the front page. Select manage account then continue with the business account option.
Set the date of birth according to the data of the company or account owner. Creating a pro business account allows users to choose the category best suited to the business. So it is not difficult to create and receive content. Get the most suitable event recommendations and content ideas. Until this stage your account has been successfully registered and can start creating content.
Prepare a Digital Business Marketing Strategy
The situation now is that you have a TikTok business account, meaning that the account is officially a content container. Prepare content that you have previously produced. The content must share information about product and service offerings. That way digital marketing through TikTok businesses can function optimally.
Integrating TikTok Accounts with Other Social Media
Running an online business, of course, has more than one social media. Of course it will be inconvenient if you have to upload content one by one. Interestingly TikTok business has the option, to integrate your account into more than one other social media. Until now, Instagram, YouTube and Twitter have been the main integration options for TikTok platform users.
Another benefit of connecting business TikTok accounts to other social media. It is definitely able to increase the traffic of audience visits. This method is also effective in raising the level of the brand, it is not impossible if there are parties who offer collaboration.
The option to integrate an account is in the Me menu, specifically the edit profile option. You will see a choice of 3 social media. Then add the name of the social media according to the platform. Next, please login to any social media that you have integrated. Do the same steps as before.
- Instagram : Log in TikTok account – me profile – edit profile – tap add Instagram profile – log in Instagram – authorize.
- Twitter : Log in TikTok account – me profile – edit profile – tap add Twitter profile – Log in Twitter – review app permissions- click allow app – authorize.
- YouTube: Although there is an option to integrate YouTube with a TikTok account. In fact the user needs to manually add the video link from YouTube.
Various Featured Features of TikTok to Support Business Marketing
When it was first released TikTok also added standard ad formats. Includes a number of sample video ads that will appear on the front page. You can optimize your business marketing through TikTok. As long as you understand the function and how some of the available features work.
Some of the features that you can take advantage of are top view, brand takeover, in-Feeds Ads, branded hashtag challenge, and branded effects. So that you are more stable in producing content, here is an explanation for all the available tools.
TOP View
Video content for business will appear on TikTok premium first display. Maximum video length is 60 seconds with full screen view. Able to display music and videos in autoplay without interruption. Videos with a 100% smooth display are able to attract users' attention.
You should not miss the opportunity to create content with top view facilities. This method can increase the number of sales transactions. An interested audience can decide to vote for your business. Make an interesting combination of video narration, visual appearance, to sound system.
Brand Takeover
This feature is intended to attract the audience with your brand. Full screen video display, definitely highlight brand visualization. Try not to overcrowd the image to make it seem luxurious and exclusive. Account owners can also adapt existing content concepts.
Audiences are generally more interested in viewing videos with a static and dynamic appearance. Using TikTok's business brand takeover tools only takes between 3 to 5 seconds. Video accepts JPG image display format as well as recorded video.
In Feeds Ads
Pack your business marketing like a professional TikTokers. Integrate video content that appears in followers' feed notifications. Tell the story behind the brand in a 60 second video. Interesting content and best suited to the audience's situation. Increase the possibility of being shared, getting likes, new followers, comments to transactions.
Using Branded Hashtag Challenge
The branded hashtag challenge is indeed a powerful weapon in marketing your business online. The TikTok business ad format also makes use of hashtags. The easiest way to achieve business goals every period is to follow trends. Gather any information that the audience at that time liked. Then apply content based on the desires of your market segmentation.
The ideal content is able to make the audience aware of the brand. This creates a desire to know more. You can package bids for services or products as creative and expressive as possible. Continue to actively participate in a number of trending hashtag challenges.
TikTok audiences tend to watch hype videos. Also add shopping features to the content you post. TikTok business account holders can also invite all users. The goal is that more and more people are interested in participating in making the trend you are trying to create. Package options are available from 3 to 6 days to try the branded hashtag challenge feature. Users will get a guide to place the supporting media. Including how to set the video 100% smooth.
The success rate of the branded hashtag challenge is fairly high. You can get an increase in activity from your audience of approximately 8.5%. An audience who feels your business is a solution for them or someone close to them. It will automatically give likes, comments, and also shares. Be a responsive entrepreneur, so that all opportunities do not pass.
Branded Effects
The content is much more interesting with the addition of special effects from the branded effects feature. Also try a selection of cute sticker collections and filters. You are free to try various ideas that have the potential to increase the brand's popularity.
Help followers feel happy with their visual experience. Therefore, videos need to reach all ethnic groups, cultures, places, times, and visual languages. Make sure to always design a mature advertising concept.
The Importance of Preparing a Business TikTok Marketing Strategy
Business actors should understand the right digital marketing strategy. These efforts are effective in increasing brand awareness and sales transactions. The scope and scale of online marketing has been a problem for online business actors. You need to think about what kind of marketing plan and concept to use. This helps you define content management activities.
Although marketing products online is not a simple matter. But digital marketing is proven to make positive growth in companies. The TikTok platform has proven its ability to accurately reach audiences.
You can continue to grow your business by being connected throughout the archipelago. In addition, the platform setting method does not require a certain level of proficiency. Preparing a marketing strategy helps you a lot. Such as flexibility in managing business budgets of various business scales.
So fast digital business marketing is improving and making changes. Even in its home country, China, TikTok is able to beat the popularity of WeChat. In 2019, Tower Analytics reported that Facebook and Instagram were less popular than TikTok.
Preparing a business TikTok digital marketing strategy gives your company a clear goal. Like what you want to achieve through the marketing. For example, acquiring new customers, increasing sales, better known products to the public, and much more.
That's the reason why a number of well-known brands don't hesitate to create a TikTok Business account. In order not to be monotonous in marketing their products. Not infrequently brands like Adidas, Wallmart, Louis Vuitton and many others. Follow the trend of the challenge that is being hype among users.
Following the challenge shows followers that you are able to get closer to the audience. The majority of TikTok users are dominated by users from the age range of 16-25 years. The percentage can reach 50% of the total total users. A better impact can be felt when you invite a number of influencers to work together. Here are the secret elements that boost business turnover.
Popular Hashtags
Adding the popular hashtag TikTok is one of the secret strategies to increase business turnover. The addition of popular hashtags makes it easier for viewers to find the video. This fact is also acknowledged by the platform. They state that the hashtag is part of the information.
Through this information, it is easier for the platform to recommend according to the interests of other users. It is better to choose hashtags that relate to the content or offering of your business. It also helps videos appear in other people's FYP menus. You can add hashtags #FYP or #ForYouPage, #viral.
Information on trending hashtags can be seen in the discover menu. As in 2021, one of the hashtags that are currently popular are make up tutorials, education, prank, trending, recipes, fashion, best videos, explore, show your beauty and many more. You just have to adjust to the concept of video content.
In order to lure followers to come to watch. Can add a more specific hashtag, for example the hashtag #(brand name)newcollection. That way followers and other audiences immediately know the promos that the brand has.
Caption
TikTok is not a platform that prioritizes captions. Therefore it is better to make a short and unique caption. Make sure that the TikTok business caption is able to describe the content of the video. Sentences that provoke curiosity make the audience watch until the end. Not even a few of the other users share the content.
Creating captions for video content needs to provoke curiosity about what will happen next. For example, you can add the caption wait for next part or wait for part 2. The goal is to make the audience wait for the continuation of the video you make.
Location
Location is also an important algorithm factor for the success of TikTok business marketing. Generally, the platform recommends videos in the FYP menu according to where the user lives. This method is related to the calculation of the user's proximity to the effort.
Make sure not to forget the TikTok location tag every time you post a video. So that audience engagement is accurate and reaches the target market. The choice of language that the user chooses becomes a preference for the platform to know your country of origin.
Backsong
Selecting trending songs on TikTok automatically gets the content seen by more audiences. Songs are indeed one of the important factors of TikTok's algorithm. A video can go viral until it ranks high on the platform. Because right in choosing the backsong for the content. The system algorithm will count how many videos are watched, shared, and appear on people's homepages.
Interactive
Interactively communicating with users is a supporting element for success. Get in the habit of answering questions from the audience. Certainly interesting posts cause reactions from the audience. It can be in the form of comments, likes, or questions about offers.
Frequently interacting with the audience can increase the engagement of a business TikTok account. Just reply to the most relevant comments and questions. Like giving answers that better explain the positive side of your service or product.
TikTok Business Ideas That Always Succeed Boost Turnover
Boosting online sales turnover is helped by creatively choosing content ideas and concepts. Knowing creative business TikTok content ideas is a lot like finding inspiration for a blog. Nowadays there are quite a few other sources of inspiration to find trending ideas. Like Google trends, Ubersuggest, BuzzFeed, Trendmap, Moz Content and many more.
That way you can find out more about the trending keywords that are being hype. Choose keywords that are most relevant to the needs of business product promotion. Then apply it as a video content idea. You can also ask questions to followers. For example, create a poll on social media or ask a question at the end of the video.
Having a business TikTok account is different from a regular one. Here you can find out the interests of followers. Using followers analytics features that monitor their behavior on the platform. Such as reporting interest in what kind of content, length of time online, and more.
The main idea of content is mostly related to product launches, tutorials, and challenges. If you have a large number of followers, should continue to lead marketing with new trends. Take advantage of many opportunities to increase company profits by being active and dynamic. Here are some creative TikTok marketing strategy ideas.
Collaboration with Influencers
Influencers are users with a large number of followers. What influencers do, their followers tend to follow and trust. This fact makes entrepreneurs believe that the idea of collaborating with influencers is the right one.
Nearly 90% of digital entrepreneurs establish cooperative relationships with second parties. Because there are so many choices of influencers. Choose talents who have the same image and vision and mission as the company. Because the main purpose of the collaboration is to promote your product or service.
Using TikTok Ads
TikTok Ads is an opportunity for you to place ads with a larger audience reach. There are various advertising options with affordable price ranges. Determine the one type of marketing that best suits the needs of the brand. Because the main purpose of advertising is to increase brand awareness.
In-Feed-Ads show ads on other users' scroll feed pages. In Indonesia, this type of advertisement is quite popular among MSMEs. Apart from that, the budget for advertising is lower. Promotions are only accepted by audiences with similar interests and interests.
The way In-Feed-Ads works at a glance is the same as placing ads on other social media. That is, ads are recommended based on the user's interests and search history. TikTok Ads is capable of studying user behavior up to the last 15 days.
For those of you who are interested in placing exclusive TikTok ads, it's worth trying the Brand Takeover option. Ads will appear once a day, namely at the beginning of the user opening the app. Display ads vary, can be in the form of images, GIFs, or videos.
You can create custom filters containing product information. The offer is provided by TikTok through the Branded Effect ads option. Including promotions for the hashtag challenge to become a trend. The way the Promotes Hashtag Challenge works is to invite users to do the challenge.
Consistent Video Content Posting
Consistency in posting videos of TikTok content is very important. Especially when you already have followers. Followers will immediately see the video on their FYP page. The more reactions to your content, the platform automatically recommends it to other users. Regularly schedule the time to post the latest content, that way you can achieve your goals.
Tiktok accounts that actively post content have the potential to increase user engagement. The platform always values creators' consistency in producing quality videos. At this stage requires an unyielding attitude from the business owner.
Creating Trend Hashtag Challenge
Hashtag Challenge TikTok is an interesting idea that you must try. There have been many challenges that have succeeded in increasing sales. Like Guess's challenge in my denim, which has successfully attracted hundreds of millions of users. They bought a denim collection from Guess so they could do the challenge trend.
In the implementation of the promotion challenge requires an attractive visualization. The goal is that users feel enthusiastic about doing trends. You can collaborate with this method with the first concept. That is using the services of influencers to do the Trend Hashtag Challenge.
Summary
Even though it's still relatively new, TikTok is able to show its capabilities. Most of the online entrepreneurs, international brands, to local brands are users. It is proven that promoting products through rival platforms FB and IG is not wrong.
Marketing a business without the need to spend a large budget is no longer impossible. For those of you who are starting a small business, TikTok business services will be very helpful. Thanks to the TikTok Ads offering, you can more accurately determine market segmentation.
The consistency and courage of entrepreneurs are the initial foundations for successful product marketing. In the future, it will be easier for you to market your products and services throughout the archipelago. Take advantage of information from analytics data and analytics followers as a business TikTok user.
The platform brings together creativity with economic thinking. Of the many content ideas that the article provides. So which content marketing idea do you think is the most appropriate? Happy exploring.
Source : https://id.timedoor.net/blogs/Cara-Memanfaatkan-Tiktok-untuk-Bisnis/
