The trend of online shopping that continues to increase makes the competition in the online buying and selling business increasingly tight. This encourages business people to be more creative and innovative in promoting their products on digital platforms.
Online shop owners are competing to display their products through interesting photo and video content on digital platforms. The goal, so that people are captivated by the product being promoted.
In addition to interesting photo and video content, recently there has been a trend to promote products through live broadcast content or live streaming sales.
Combining interactive entertainment content and direct product promotion, live streaming sales is considered effective and effective in attracting new customers and increasing sales transactions.
One of the digital platforms that provides a live streaming sales feature is TikTok. Through the TikTok Shopping feature, sellers can display interesting and interactive content directly, such as product reviews, unboxing, and informing about ongoing product discount promos.
Sellers can also interact and answer questions from followers directly. In this way, the interaction between the seller and the prospective buyer feels closer.
Product promotion through TikTok Shopping has been carried out by many creators, especially owners of local brands.
For business people who want to try the live streaming sales feature, here are tips from creators to maximize the TikTok Shopping feature.
Collaboration with TikTok creators
Collaborating with TikTok creators that match your target audience can be one way to increase live streaming content engagement.
Create exciting interactions through giveaways and flash sales
Massive product discounts can attract customers' attention. Increasing content engagement through various attractive offers and discounts is one of the strategies undertaken by local brands.
In the TikTok Shopping Hockey Sale program, the brand that provides various types of bags, wallets, and fashion accessories regularly holds a giveaway program for 20 fashion products.
Not only that, the brand also invites live stream viewers to give likes. When the number of likes reached 500,000, the brand held a Crazy Flash Sale by selling their products at low prices.
To enliven the live stream session, they also invited a number of well-known TikTok creators who are well-versed in their fields.
By carrying out various promos in the TikTok Shopping program, more customers will have the opportunity to display their dream look.
Thanks to the interactive live streaming sales content on TikTok, they were able to successfully record millions of views and maybe even break the view record for the fashion category on TikTok Shopping.
Doing product reviews
One of the content that is quite attractive to many users on TikTok is product reviews. Through review content, sellers can show directly how the product is used and what the results are like.
Presenting interactive review content can also make potential buyers sure to buy the displayed product.
Presenting review content and product usage during live streaming is also carried out by local brands selling other household products.
Not only that, sellers also often collaborate with TikTok creators to try out household products directly at home and provide reviews related to these products during live streaming.
There are still many creators from local brands and inspiring creators who have succeeded in achieving success through the live streaming feature on TikTok Shopping. Apart from increasing sales, the creators have also succeeded in expanding their audience reach and collaborating with creators, even other local brands.
